Lucy is a multidisciplinary Creative Technologist, Film Editor, Creative Director and Founder, whose work operates at the intersection of digital culture, creative technology and contemporary image-making. Based in London, she specialises in building new visual and interactive languages that draw from the realms of reality, quantum thinking and explorations of the self.
With a background spanning fashion, technology and computational arts, Lucy brings 7+ years of hybrid creative experience to creative collaborators, agencies, brands and institutions. Her practice bridges editorial sensibilities with emerging technologies, crafting immersive concepts, digital identities and innovative brand worlds.
Having worked at Immersive International as a Creative Technologist, Lucy contributed to globally significant experiential projects including work for NEOM & The Line, Smithsonian National Air & Space Museum and UK Pavillion at Expo 2025. Lucy also contributed to the ‘Together We ROARR’ project’s production and launch content, helping shape its narrative, creative assets and public-facing storytelling. The project is a nature-first entertainment movement that reimagines one of the world’s most iconic natural wonders as a living canvas for immersive storytelling. Together We ROARR transformed Victoria Falls (Mosi-Oa-Tunya) into a 6,500 m² “water-screen” projection spectacle, the world’s largest of its kind, blending projection, audio-visual design and environmental awareness to create a powerful fusion of art, nature and social impact.
Her academic appointments include lecturing positions on FIMS (Fashion Image Making and Styling) and Fashion Communication at Zhejiang Fashion Institute of Technology, mentoring the next generation of digital creatives.
Before moving into creative technology, Lucy worked within the fashion editorial sphere as an assistant stylist at Wonderland Magazine and on shoots for various publications such as Replica Magazine and Fantastic Man to name a few. Her work has appeared across leading publications such as Vogue, Dazed and i-D, grounding her technological practice in a strong visual and cultural foundation.
Lucy holds an MA in Computational Arts from Goldsmiths, University of London (Distinction), where her research explored the convergence of art, code and consciousness. She also holds a First-Class Honours BA in Fashion Image Making and Styling and completed her Art Foundation at Manchester School of Art with a Distinction.
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Fluent in C++, C#, JavaScript and creative coding environments, Lucy works across Unity, Unreal Engine, Cinema4D, Blender, zBrush and the Adobe Suite, forging digital work that is both conceptually rigorous and visually distinctive.